HANSA launches customer magazine
H2O now online
Stuttgart – Fresh look, strong topics: With H2O, the new online magazine for end users, HANSA focuses on up-to-the-minute content that reflects the real lives and needs of its customers.
HANSA's H2O does more than just join end consumers on their customer journey through the digital world. With strong content on lifestyle and everyday topics, the sanitary fittings manufacturer also offers added value for specific target groups. The focus is always on the user and his needs – addressed with true-to-life topics and information on HANSA's broad product portfolio. “In H2O, we want to dive into the HANSA world together and literally ‘experience water’. On the one hand, it enables end users to think about our products in a targeted way. On the other, we make our brand tangible, demonstrate authentic character and anchor HANSA in the users' lives,” explains Sonja Besler, Manager Marketing & Communication HANSA Brand. By getting users excited about the sanitary fittings brand, the company also automatically supports sanitation tradespeople and specialist retailers. Brand loyalty is boosted, demand increases and sales potential is enhanced.
More information: www.hansa.com, http://www.hansa.de/service/h2o-kundenmagazin.html